CEO of Mathem, Johan Lagercrantz: “We noticed already at the beginning of March that the pressure increased. Our delivery times were booked very quickly and pretty soon it became full, it could be up to 8-9 days delivery time. When customers have to wait, they change their buying behaviour and it became a different type of product that was sold more than usual, tealights, toilet paper and basic goods – you do not plan the week’s dinners with such long anticipation.

We solved this by stopping the possibility of booking delivery more than 2 days in advance and we released new times every day. The buying behaviour quickly changed to buying more food again. Now you can book for 3 days ahead and we will soon increase further.”

We focused early on increasing the total capacity instead of reviewing which large customers would be given priority. How could we double capacity as quickly as possible?

“We focused early on increasing the total capacity instead of reviewing which large customers would be given priority. How could we double capacity as quickly as possible? The answer is that we employed 500 people and opened a new warehouse to be able to help as many customers as possible.

We are convinced that we will continue this capacity, the general trend in society is that e-Commerce is increasing and through Covid-19 we have reached new customer groups. It is especially pleasing that we have reached out to an older target group that we have been able to help with home deliveries.”

Facts Mathem

Mathem is a Swedish company that delivers food and household products via e-commerce. The company was founded in 2006 by the Kull family and is today owned by Kinnevik Online, Verdane Capital, Aktieselskabet, Clas Ohlson Aktiebolag, Kull & Partners Aktiebolag and Philian AB.