Owe Wedebrand & Björn Henriksson
Owe Wedebrand & Björn Henriksson

Reading time: 3 minutes

When company A has acquired company B, the future and market position are always painted bright. The market welcomes the initiative and expectations are built. But what do you need to do in order to succeed? Owe Wedebrand and Björn Henriksson share their 6 best advice.

Mergers and acquisitions (M&As) are often seen as a quick way to reach growth and there is often impatience from both the owners and the board to see the expectations realized. But when we hurry, things are bound to go wrong. Perhaps the acquisition was made upon the heels of a large cash flow and a sudden opportunity; perhaps it was done as a defensive move to minimize the competitors’ possibilities to improve their positions. Many companies, however, devote much time to their acquisition strategies before it is time to carry out the actual transaction. Management consultants perform extensive market analyses and driving forces influencing the market are rigorously studied. The acquirer’s positioning is defined, the competition is analyzed, and other possible complementary acquisitions that would fit strategically are also thoroughly dissected. When it is finally time for the acquisition the board seeks the assistance of several experts for the transaction itself; auditors and corporate finance- and legal expertise. The whole acquisition process can end up costing the company a fortune.

According to our experts, it is during the integration that everything goes wrong. The most common mistake made by the board and management is that they overestimate their own ability to drive a complex integration. Even though the board and management are highly competent, they often lack experience in post-merger integration. They overestimate their long business acumen and underestimate the complexity that the leadership and project management demand during an integration.