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“The first signs of a higher demand came in the beginning of March”


“We noticed in early March that the demand was increasing. Our delivery times were booked very quickly and quite soon it became fully booked, it could be up to 8-9 days for delivery. When customers have to wait, they change their buying behaviour and soon other types of products that were sold more than usual, such as heating lights, toilet paper and basic goods – you do not plan this week’s dinners with such long anticipation.

We solved this by not allowing to book a delivery more than than 2 days ahead and we released new delivery slots every day. The buying behaviour quickly changed back to buy more food again. Today you can book for 3 days ahead and we will soon increase this even further.

We focused early on increasing the total capacity rather than reviewing which major customers would receive priority. How could we double the capacity as quickly as possible?

We focused early on increasing the total capacity rather than reviewing which major customers would receive priority. How could we double the capacity as quickly as possible? The answer is that we hired 500 people and opened a new warehouse to help as many customers as possible.

We are convinced that we will continue this capacity, the general trend in society is that e-commerce is increasing and through Covid-19 we have reached new customer groups. It is particularly gratifying that we have reached out to an older audience that we have been able to help with home deliveries. “


Facts about MatHem.se

Mathem is a Swedish company that delivers food and household products via e-commerce. The company was founded in 2006 by the Kull family and is currently owned by Kinnevik Online, Verdane Capital, Aktieselskabet, Clas Ohlson Aktiebolag, Kull & Partners Aktiebolag and Philian AB.