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Case Study – Interim Project Leader analyzes a new market

A service company in Finland with a new business concept grew strongly. They wanted to map the Swedish market, in view of a possible establishment. They chose an interim solution instead of classic management consulting.


Before the decision, the company considered hiring a management consultant. However, they realized that hands-on experience is important and that the person should ideally be stationed in Sweden, in order to best map the Swedish market.
“Our motto is to deliver the right product, in the right place, at the right time. By engaging an interim manager, we would have the same benefits,” explains the company’s CEO.
“Through an interim, we got an experienced professional, dedicated to the project/assignment full-time, and not just handled this in addition to his day job. If we want the company to develop, we need to invest in resources!
Another advantage of the interim solution was that the same person could later be responsible for the implementation.
Initially, we thought we needed an expert in our service but soon realized that it was more important that they had a broader perspective on how to develop business and build a brand.


Nordic Interim was a sparring partner when we defined our needs

“We chose Nordic Interim because they have offices on the market we were interested in, i.e., Sweden. In addition, their process was very solid and complete.
At the beginning of the process, it can be difficult to know which kind of person is best suited to carry out the mission. The profile emerges from the talks and then sets the goals that the interim is expected to achieve.
“Initially, we thought we needed an expert in our service, but soon realized that it was more important that they had a broader perspective on how to develop business and build a brand.
In three weeks, Nordic Interim found eight suitable solutions, four from Finland and four from Sweden. The dream profile became clearer over time and after interviews. The company chose a Finn living in Sweden, who knew the local community.

Business development without major investments

“The plan and implementation have kept to the timetable, and the new business in Sweden has begun. The interim manager eventually became the company’s Country Manager with the task of building a country organization and developing the business.

“By using an interim manager, we have been able to look at new markets, without having to invest in expensive spaces or staff. I can highly recommend the interim manager model, concludes the company’s CEO.